Electronic Entertainment Expo
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The Electronic Entertainment Expo (or Exposition), commonly known as E³ or E3, is an annual trade show for the computer and video games industry. The expo is only open to industry professionals and journalists.
E3 is usually held in May of each year in Los Angeles. Many video game developers show off their upcoming games and game-related hardware at the event. The independent "Game Critics Awards" have been given to "Best of E3" games in various categories since 1998.
The first E3 was put on by the Interactive Digital Software Association (now the Entertainment Software Association) in 1995. Previously, most game developers went to other trade shows to display new products, including the Consumer Electronics Show and the European Computer Trade Show.
The Game Developers Conference is another yearly milestone for developers held in the spring each year in California, but it focuses on talks and discussions about the development of games. Other shows exist for the gaming industry (not just video games), including Origins and Gen Con.
Sega Games Featured at E3
In 2001 Sega had a closed booth at E3, allowing members of the press to view the contents by appointment only.
Sega dropped the price of the Sega Saturn to $199 USD on the second day of the conference, in a response to Sony's surprise price drop on the first day.