Sega Serious Fun Stores
From Sega Retro
Sega Serious Fun Stores was a chain of Sega-exclusive retailers organised by Ozisoft in Australia during the early 1990s. The first were opened in 1992, with initial plans for 200 across the country.
Little is known about this chain - they are thought to have largely been "shops within shops" rather than dedicated retail outlets. "Serious Fun" was a slogan adopted by Ozisoft for Sega products and was in widespread use at the time.
The first store was based in the Daimaru shopping centre in Melbourne. It opened on the 14th November, 1992.
The chain was still being advertised in late 1993.