Sega of America

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Sega of America (SoA) is the company responsible for Sega's North American (i.e. the United States and Canada) operations.

During the 1980s and 1990s, Sega of America had a much greater role, developing and publishing video games and even developing video game hardware (such as the Sega 32X). Today, like Sega Europe, it primarily exists to assist in localisation and deal with public relations, with the majority of actual development being done in Japan (or by external companies).

Sega Corporate Structure
Japanese Subsidiaries
Sega of Japan

Sega BeeLINK | Sega Ecole | Sega Logistics Service | Sega Toys | Wave Master | Puyo Puyo! Sega

North American Subsidiaries
Sega of America

Sega Entertainment USA | Sega GameWorks Sega Holdings USA | Sega Amusements USA | Sega Publishing America | Sega Amusement Works

European Subsidiaries
Sega Europe

Sega Holdings Europe | Sega Amusements Europe | Sega Benelux | Sega France | Sega Germany | Sega Publishing Europe

Asian Subsidiaries

Sega Publishing Korea | Sega (Shanghai) Software | Sega Shanghai | Sega Amusements Taiwan | Shanghai New World Sega Recreation | Sega Toys (Hk)

Austrilasian Subsidiaries
Sega Australia
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Sega Retail Service | Sega Bering | Sega Amusement Service | Sega Music Network | Sega Heungsan