Arnold Palmer

From Sega Retro

Arnold Palmer
Place of birth: Latrobe, Pennsylvania, United States
Date of birth: 1929-09-10
Date of death: 2016-09-25 (age 87)
Company(ies): Sega of America
Role(s): Endorser
Education: Wake Forest College

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Arnold "The King" Daniel Palmer was an American professional golfer, and one of the sport's most renowned and influential athletes. The first televised sports celebrity, Palmer was recruited by Sega of America to officially endorse the 1989 Sega Mega Drive golf game Arnold Palmer Tournament Golf.


Sega of America sought to continue Tonka's use of celebrity sports game endorsements from the Sega Master System era by launching their new 16-bit hardware with a number of recognizable celebrities endorsing its library (such as Joe Montana's endorsement of Joe Montana Football.) Their efforts were largely successful, and the system's strong showing of early sports titles is considered one of the more significant reasons for its success.

One of these notable celebrity endorsements was from the renowned professional golfer Arnold Palmer. Having won a number of PGA Tour championships, and having long been associated with the iced tea-lemonade beverage the Arnold Palmer, the athlete was considered the biggest name in professional golf, and despite his age would have still been a household name in American families.

Partnership with Sega of America

List of endorsed games

Mega Drive