Press release: 2001-09-18: MAT “CONDOR” HOFFMAN SOARS ONTO SEGA DREAMCAST™ WITH THE RELEASE OF ACTIVISION’S MAT HOFFMAN’S PRO BMX™

This is an unaltered copy of a press release, for use as a primary source on Sega Retro. Please do not edit the contents below. Language: English Original source: Activision website (archived)

For Immediate Release:

Ryh-Ming C. Poon
Sr. Publicist, Corp. Communications
Activision, Inc.
(310) 255-2226
[email protected]

MAT “CONDOR” HOFFMAN SOARS ONTO SEGA DREAMCAST™ WITH THE RELEASE OF ACTIVISION’S MAT HOFFMAN’S PRO BMX™

Santa Monica, CA -- September 18, 2001 -- Sega Dreamcast™ owners can now experience the thrill of catching 20 feet of air while pulling a double tail whip with Activision, Inc.’s (Nasdaq: ATVI) Mat Hoffman’s Pro BMX™. Currently available at retail stores nationwide, the game lets players ride like the 10-time World Vert Champion Mat Hoffman or seven other top-ranked vert, dirt and street BMX pros. Mat Hoffman’s Pro BMX™ is rated “E” (Everyone – with animated blood and mild animated violence) by the ESRB and carries suggested retail prices of $39.99.

Mat Hoffman’s Pro BMX features Hoffman and seven of the sport’s hottest riders including Cory Nastazio, Simon Tabron, Dennis “DMC” McCoy, Kevin Robinson, Rick Thorne, Mike “Rooftop” Escamilla, and Joe “Butcher” Kowalski. The game challenges players to perform hundreds of tricks and signature moves in a variety of realistic, street, vert and dirt jump courses.

“Mat Hoffman’s Pro BMX is the most authentic and exhilarating BMX experience ever created for the Dreamcast,” said Larry Goldberg, executive vice president, Activision Worldwide Studios. “As the 10-time World Vert Champion, we feel that Mat Hoffman’s style and talent truly capture the unparalleled thrill of action sports.”

Using an intuitive and solid control scheme, the game features 2-player H-O-R-S-E, split-screen Trick Attack and Graffiti for all three types of courses. Gamers can also play in the career mode, moving up the ranks to win the ultimate BMX crown by unlocking new courses and upgrading their bike and rider abilities. The title was developed utilizing an enhanced version of Activision’s Tony Hawk’s Pro Skater™ game engine.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted revenues of $620 million for the fiscal year ended March 31, 2001.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Japan, Australia, and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at http://www.activision.com.

The statements contained in this release that are not historical facts are “forward-looking statements.” The Company cautions readers of this press release that a number of important factors could cause Activision’s actual future results to differ materially from those expressed in any such forward-looking statements. These important factors, and other factors that could affect Activision, are described in Activision’s Annual Report on Form 10-K for the fiscal year ended March 31, 2001, which was filed with the United States Securities and Exchange Commission. Readers of this press release are referred to such filings.