Goodby Silverstein & Partners
From Sega Retro
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Goodby Silverstein & Partners, known as Goodby, Berlin & Silverstein prior to 1994, is an advertising agency.
Sega contracted the firm to create its US advertising after winning a bid in 1992. They are responsible for the so-called "Sega Scream" and the "Welcome to the Next Level" slogan.
They were dropped in May 1996 in favour of Ingalls Moranville Advertising[1].
References
| Advertising agencies employed by Sega of America |
|---|
| Della Femina (1982-1983) | Dailey & Associates (1983-198x) | J. Walter Thompson (1986-1988?) | Bozell (1989-1992) | Goodby Silverstein & Partners (1992-1996) | Strottman International (1993-199X) | Ingalls Moranville Advertising (1996-1997) | Foote, Cone & Belding (1997-200x) | Wieden + Kennedy (200x-20xx) | Keane Advertising (2001-2003) | Leagas Delaney (2002-20XX) |
| Advertising agencies employed by Sega Europe |
| WCRS (1991-1994) | McCann Erickson (1995-1996) | WCRS (1999-2000) | Bartle Bogle Hegarty (2000) |