Games World (marketing campaign)

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Games World, was a marketing campaign used by Sega Germany in 1993 as a successor to its previous campaign Der Bessere gewinnt. Parodying 1992 American comedy film Wayne's World, it featured two young, "nerdy" Hip Hop music fans, lookalikes of the film's rock music fans Wayne Campbell and Garth Algar, who like them broadcast a public-access television show.

Inspired by the early Hip Hop and Graffiti scenes that spawned in Germany after its reunification, it was used extensively in magazines, television advertisements and events organized by Sega Germany at the time such as the German Sega gaming event Champion Train '93. It also parodied a popular and catchy slogan used by the Milka brand of chocolate confection from mid 80s to mid 90s to promote "Lila Pause" ("Purple Break") candy bars with its jingle "Die schönsten Pausen sind Lila!" ("The nicest breaks are Lila!") which the two Wayne and Garth lookalikes sang as "Die schönsten Pausen sind Sega!" ("The nicest breaks are Sega!") in some television advertisements.

Promotional material

Television advertisements

File:GamesWorld MD DE TVAdvert (Da kommt ja Susie!).mp4

Schneckenalarm! Da kommt ja Susie! ("Snail Alert"!... Here comes Susie!)

File:GamesWorld MD DE TVAdvert (Da kommt ja Susie!).mp4

File:GamesWorld MD DE TVAdvert (Global Gladiators).mp4

Global Gladiators

File:GamesWorld MD DE TVAdvert (Global Gladiators).mp4

File:GamesWorld MD DE TVAdvert (Ecco und Rolo).mp4

Ecco, Rolo; "Ecco the Dolphin... praktisch, quadratisch und wirklich gut!..." ("Ecco the Dolphin... pratical, square and really good!...") in allusion to also popular Ritter Sport's chocolate bar slogan "Quadratisch, praktisch, gut!" ("Square, pratical, good!")

File:GamesWorld MD DE TVAdvert (Ecco und Rolo).mp4

Print advertisements

Print advert in Micky Maus (DE) #14: "April 1993" (1993-04-01)

Print advert in Micky Maus (DE) #15: "April 1993" (1993-04-07)

Print advert in Mega Fun (DE) #1993-07: "07/93" (1993-06-23)

Print advert in Sega Pro (DE) #9: "Juli 1993" (1993-06-25)

Print advert in Mega Fun (DE) #1993-08: "08/93" (1993-07-21)

Print advert in Mega Fun (DE) #1993-09: "09/93" (1993-08-18)

Print advert in Sega Pro (DE) #11: "September 1993" (1993-08-27)

Print advert in Sega Magazin (DE) #1: "September/Oktober 1993" (1993-09-01)

Print advert in Mega Fun (DE) #1993-10: "10/93" (1993-09-22)

Print advert in Mega Fun (DE) #1993-11: "11/93" (1993-10-20)

Print advert in Mega Fun (DE) #1993-11: "11/93" (1993-10-20)

Print advert in Mega Fun (DE) #1993-11: "11/93" (1993-10-20)

Print advert in Sega Magazin (DE) #2: "November/Dezember 1993" (1993-11-03)

Print advert in Video Games (DE) #1993-12: "12/93" (1993-11-22)

Catalogues

Master System and Game Gear catalogue

Mega Drive catalogue

Gallery

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  Sticker (1)

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  Sticker (2)

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  Sticker (3)

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  Sticker (4)

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  Yeah! We Can Do It! iron-on transfer (front)

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  Yeah! We Can Do It! iron-on transfer (back)

External links

• 1989 television advertisement for Alfred Ritter's chocolate bar "Ritter Sport" on www.youtube.com
• 1986 television advertisement for Milka's candy bar "Lila Pause" on www.youtube.com
• 1990 television advertisement for Milka's candy bar "Lila Pause" on www.youtube.com
• 1991 television advertisement for Milka's candy bar "Lila Pause" on www.youtube.com
• 1992 television advertisement for Milka's candy bar "Lila Pause" on www.youtube.com
• 1993 television advertisement for Milka's candy bar "Lila Pause", featuring German swimmer Franziska van Almsick on www.youtube.com
• 1994 television advertisement for Milka's candy bar "Lila Pause", featuring German swimmer Franziska van Almsick on www.youtube.com
• Franziska van Almsick at www.wikipedia.org