Difference between revisions of "Beeshu"

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(did not expect to find a lawsuit with Sega of America)
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{{CompanyBob
 
{{CompanyBob
 
| logo=Beeshu logo.png
 
| logo=Beeshu logo.png
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| founded=198x
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| defunct=1995
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| defunct=1995-07-20{{ref|https://web.archive.org/web/20210131002918/https://www.newspapers.com/clip/68930791/chapter-7-filing-for-beeshu-inc/}}
 
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| headquarters=[[wikipedia:Middlesex, New Jersey|101 Wilton Avenue, Middlesex, New Jersey 08846, United States]]{{magref|vgce|2|10}}
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| headquarters=[[wikipedia:Middlesex, New Jersey|101 Wilton Avenue, Middlesex, New Jersey 08846, United States]]{{magref|vgce|2|10}} (198x to 1990-06{{ref|https://web.archive.org/web/20210131002904/https://www.newspapers.com/clip/68934223/leasing-the-law-firm-of-bogin-munns/}})
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| headquarters2=[[wikipedia:Winter Garden, Florida|930 Carter Road, Winter Garden, Florida 34787, United States]]{{magref|egrn|8|23}}{{fileref|SummerCES1991 Directory.pdf|page=147}}
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| headquarters2=[[wikipedia:Winter Garden, Florida|930 Carter Road, Winter Garden, Florida 34787, United States]]{{magref|egrn|8|23}}{{fileref|SummerCES1991 Directory.pdf|page=147}} (1990-06{{ref|https://web.archive.org/web/20210131002904/https://www.newspapers.com/clip/68934223/leasing-the-law-firm-of-bogin-munns/}} to 1995-07{{ref|https://web.archive.org/web/20210131002918/https://www.newspapers.com/clip/68930791/chapter-7-filing-for-beeshu-inc/}})
 
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{{sub-stub}}'''Beeshu Inc.''' was a video game accessory manufacturer headquartered in the United States. It filed for bankruptcy in 1995. They primarily made products for the NES, but released a few accessories for [[Sega]] products.
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{{stub}}'''Beeshu, Inc.''' was a third-party computer and video game accessory manufacturer which specialized in joysticks. While it primarily manufactured products for the then-dominant [[Nintendo Entertainment System]], the company also produced a line of accessories for [[Sega]]'s 8-bit and 16-bit systems.
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==Company==
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Founded in the late 1980's and headquartered in [[wikipedia:Middlesex, New Jersey|Middlesex, New Jersey]]{{magref|egm|1|13}}, it later relocated to [[wikipedia:Winter Garden, Florida|Winter Garden, Florida]] in June 1990.{{ref|https://web.archive.org/web/20210131002904/https://www.newspapers.com/clip/68934223/leasing-the-law-firm-of-bogin-munns/}}
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{{PAGENAME}} filed for bankruptcy on July 20, 1995.{{ref|https://web.archive.org/web/20210131002918/https://www.newspapers.com/clip/68930791/chapter-7-filing-for-beeshu-inc/}}
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===Beeshu, Inc. v. Sega of America, Inc.===
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On July 15, 1993, Beeshu sued [[Sega]] and its US subsidiary [[Sega of America]] via a California federal court. Beeshu claimed that it had become the principal accessory manufacturer for Sega's consoles in 1990 and, per its contractual agreement, did not produce accessories for any other client. Beeshu alleged that Sega subsequently used its proprietary information to contract another manufacturer for similar accessories. Beeshu stated that it discovered this in October 1991, and that it caused the company to halt production of its products for Sega - eventually culminating in a loss of sales by September 1992, as retailers began stocking Sega's new accessories in place of Beeshu's. With the lawsuit, Beeshu was seeking $20,000,000 in lost sales and an additional $20,000,000 in damages.{{ref|https://web.archive.org/web/20210131002904/https://www.newspapers.com/clip/68933280/beeshu-sues-sega-enterprises/}}
  
 
==Accessories produced==
 
==Accessories produced==
 
{{CompanyHistoryAll|Beeshu|type=accessories}}
 
{{CompanyHistoryAll|Beeshu|type=accessories}}
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==Magazine articles==
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{{mainArticle|{{PAGENAME}}/Magazine articles}}
  
 
==References==
 
==References==

Revision as of 05:53, 9 November 2022

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Beeshu, Inc. was a third-party computer and video game accessory manufacturer which specialized in joysticks. While it primarily manufactured products for the then-dominant Nintendo Entertainment System, the company also produced a line of accessories for Sega's 8-bit and 16-bit systems.

Company

Founded in the late 1980's and headquartered in Middlesex, New Jersey[6], it later relocated to Winter Garden, Florida in June 1990.[3]

Beeshu filed for bankruptcy on July 20, 1995.[1]

Beeshu, Inc. v. Sega of America, Inc.

On July 15, 1993, Beeshu sued Sega and its US subsidiary Sega of America via a California federal court. Beeshu claimed that it had become the principal accessory manufacturer for Sega's consoles in 1990 and, per its contractual agreement, did not produce accessories for any other client. Beeshu alleged that Sega subsequently used its proprietary information to contract another manufacturer for similar accessories. Beeshu stated that it discovered this in October 1991, and that it caused the company to halt production of its products for Sega - eventually culminating in a loss of sales by September 1992, as retailers began stocking Sega's new accessories in place of Beeshu's. With the lawsuit, Beeshu was seeking $20,000,000 in lost sales and an additional $20,000,000 in damages.[7]

Accessories produced

Master System

Mega Drive

Game Gear

Magazine articles

Main article: Beeshu/Magazine articles.

References

  1. ↑ 1.0 1.1 1.2 https://www.newspapers.com/clip/68930791/chapter-7-filing-for-beeshu-inc/ (Wayback Machine: 2021-01-31 00:29)
  2. ↑ VideoGames & Computer Entertainment, "February 1989" (US; 1989-0x-xx), page 10
  3. ↑ 3.0 3.1 3.2 https://www.newspapers.com/clip/68934223/leasing-the-law-firm-of-bogin-munns/ (Wayback Machine: 2021-01-31 00:29)
  4. ↑ Electronic Gaming Retail News, "January 1992" (US; 199x-xx-xx), page 23
  5. ↑ Summer CES Directory, page 147
  6. ↑ Electronic Gaming Monthly, "May 1989" (US; 1989-0x-xx), page 13
  7. ↑ https://www.newspapers.com/clip/68933280/beeshu-sues-sega-enterprises/ (Wayback Machine: 2021-01-31 00:29)
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