Beeshu
From Sega Retro
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| Beeshu | ||||
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| Founded: 198x | ||||
| Defunct: 1995-07-20[1] | ||||
Headquarters:
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Beeshu, Inc. was a third-party computer and video game accessory manufacturer which specialized in joysticks. While it primarily manufactured products for the then-dominant Nintendo Entertainment System, the company also produced a line of accessories for Sega's 8-bit and 16-bit systems.
Contents
Company
Founded in the late 1980's and headquartered in Middlesex, New Jersey[6], it later relocated to Winter Garden, Florida in June 1990.[3]
Beeshu filed for bankruptcy on July 20, 1995.[1]
Beeshu, Inc. v. Sega of America, Inc.
On July 15, 1993, Beeshu sued Sega and its US subsidiary Sega of America via a California federal court. Beeshu claimed that it had become the principal accessory manufacturer for Sega's consoles in 1990 and, per its contractual agreement, did not produce accessories for any other client. Beeshu alleged that Sega subsequently used its proprietary information to contract another manufacturer for similar accessories. Beeshu stated that it discovered this in October 1991, and that it caused the company to halt production of its products for Sega - eventually culminating in a loss of sales by September 1992, as retailers began stocking Sega's new accessories in place of Beeshu's. With the lawsuit, Beeshu was seeking $20,000,000 in lost sales and an additional $20,000,000 in damages.[7]
Accessories produced
Master System
- Remote Ultimate Superstick (1988)
- Ultimate Superstick (1988)
- Zoomer (1988)
- Viper (19xx)
Mega Drive
- Gizmo (1990)
- Striker Stereo Control Pad (1991)
- Jet Fighter (1993)
- Game Pad 3 (199x)
Game Gear
- Gear Master (1991)
- Stereo FM Tuner (199x)
Magazine articles
- Main article: Beeshu/Magazine articles.
References
- ↑ 1.0 1.1 1.2 https://www.newspapers.com/clip/68930791/chapter-7-filing-for-beeshu-inc/ (Wayback Machine: 2021-01-31 00:29)
- ↑ VideoGames & Computer Entertainment, "February 1989" (US; 1989-0x-xx), page 10
- ↑ 3.0 3.1 3.2 https://www.newspapers.com/clip/68934223/leasing-the-law-firm-of-bogin-munns/ (Wayback Machine: 2021-01-31 00:29)
- ↑ Electronic Gaming Retail News, "January 1992" (US; 199x-xx-xx), page 23
- ↑ Summer CES Directory, page 147
- ↑ Electronic Gaming Monthly, "May 1989" (US; 1989-0x-xx), page 13
- ↑ https://www.newspapers.com/clip/68933280/beeshu-sues-sega-enterprises/ (Wayback Machine: 2021-01-31 00:29)