Difference between revisions of "Sega Schools' Marketing Project"

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{{stub}}The '''{{PAGENAME}}''' was an initiative by Sega in the early 1990s to promote their video game consoles and software directly to students in schools. The project was active from 1991 to 1995, and mainly involved sending video tapes to schools which summarize Sega's marketing tools for 1992-1993 season (including the [[Sega Pirate]] TV campaign) such as advertising, sales promotion, public relations, sponsorship and direct marketing (promotional VHS issued on magazines). The project also presented information on the company's hardware lineup (the [[Master System]], [[Mega Drive]], [[Game Gear]], and [[Mega-CD]]), and launched a competition for students to prepare their own marketing strategies to be shown at [[Sega Europe|Sega UK]] headquarters.{{ref|1=https://ghostarchive.org/varchive/Vq7C6xzoegk|2=https://www.youtube.com/watch?v=Vq7C6xzoegk}}
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{{stub}}The '''{{PAGENAME}}''' is a series of promotional [[VHS]] tapes produced by [[Sega Europe]] in order to teach marketing to teenagers at secondary schools in the [[History of Sega in the United Kingdom|United Kingdom]]. The project was active from 1991 to 1995, and mainly involved sending video tapes to schools which summarize Sega's marketing tools for 1992-1993 season (including the [[Sega Pirate]] TV campaign) such as advertising, sales promotion, public relations, sponsorship and direct marketing (promotional VHS issued on magazines). The project also launched a competition for students to prepare their own marketing strategies to be shown at Sega UK's headquarters.{{ref|1=https://ghostarchive.org/varchive/Vq7C6xzoegk|2=https://www.youtube.com/watch?v=Vq7C6xzoegk}}
  
The project included notable events like the "Sega Lifeguard" program, which involved interactive sessions about water safety featuring Sega characters, and promotional campaigns in schools that encouraged students to participate in contests and other activities related to Sega games.
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==History==
  
 
=={{PAGENAME}} 1991==
 
=={{PAGENAME}} 1991==
{{MainArticle|{{PAGENAME}} 1991}}
 
  
 
=={{PAGENAME}} 1992==
 
=={{PAGENAME}} 1992==
{{MainArticle|{{PAGENAME}} 1992}}
 
  
 
=={{PAGENAME}} 1993==
 
=={{PAGENAME}} 1993==
{{MainArticle|{{PAGENAME}} 1993}}
 
  
 
=={{PAGENAME}} 1994==
 
=={{PAGENAME}} 1994==
{{MainArticle|{{PAGENAME}} 1994}}
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'''{{PAGENAME}}''', promoted as '''Sega Invades Your Schoolwork''', covers marketing strategy from 1993 to 1994.
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===Video===
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{{gallery|
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{{gitem|SegaSchoolsMarketingProject1994 VHS US.mp4|VHS video}}
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}}
  
 
=={{PAGENAME}} 1995==
 
=={{PAGENAME}} 1995==
{{MainArticle|{{PAGENAME}} 1995}}
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'''{{PAGENAME}}''' covers marketing strategy from 1994 to 1995.
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===Video===
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{{gallery|
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{{gitem|SegaSchoolsMarketingProject1995 VHS US.mp4|VHS video}}
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}}
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==Sega Lifeguard==
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{{MainArticle|Sega Lifeguard}}
  
 
==References==
 
==References==
 
<references/>
 
<references/>

Revision as of 06:30, 26 May 2024

SegaSchoolsMarketingProject1995 title.png

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The Sega Schools' Marketing Project is a series of promotional VHS tapes produced by Sega Europe in order to teach marketing to teenagers at secondary schools in the United Kingdom. The project was active from 1991 to 1995, and mainly involved sending video tapes to schools which summarize Sega's marketing tools for 1992-1993 season (including the Sega Pirate TV campaign) such as advertising, sales promotion, public relations, sponsorship and direct marketing (promotional VHS issued on magazines). The project also launched a competition for students to prepare their own marketing strategies to be shown at Sega UK's headquarters.[1]

History

Sega Schools' Marketing Project 1991

Sega Schools' Marketing Project 1992

Sega Schools' Marketing Project 1993

Sega Schools' Marketing Project 1994

Sega Schools' Marketing Project, promoted as Sega Invades Your Schoolwork, covers marketing strategy from 1993 to 1994.

Video

Video Placeholder.svg
VHS video

Sega Schools' Marketing Project 1995

Sega Schools' Marketing Project covers marketing strategy from 1994 to 1995.

Video

Video Placeholder.svg
VHS video

Sega Lifeguard

Main article: Sega Lifeguard.

References