Difference between revisions of "Clube Sega"

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Clube Sega^[1] was an official Sega membership service for Portugal created by Ecofilmes sometime in 1992.

To join the club, it was necessary to fill out a subscription coupon^[2]^[3] (the console serial number was required as a proof of purchase), bundled with every Sega console sold in Portugal, and mail the subscription coupon back to Ecofilmes.

Members were then entitled to a membership card^[4] (two versions existed), the letters of their friend Sonic^[5]^[6] (pretending they were written by Sonic the Hedgehog himself, and would normally end with the phrase Um grande abraço do teu grande amigo ...Sonic = A big hug, from your biggest friend... Sonic), promotional flyers, merchandising, an official newsletter A revista do Clube Sega (initially mailed quarterly, but some few mailed monthly), a free costumer service hotline called Linha Verde (literally, Green Line, Tel: 0500 2700^[7]) available every Monday to Friday, from 2 pm to 7.30 pm^[8] and a sales service called Sega Shopping Clube (members could buy a variety of goods from Sega like, plushies, badges, backpacks, clothing, etc).

Contrary to other similar membership services in other countries (i.e., Club Sega (France), Sega Club (Australia), etc), annual fees were not charged to members, and all the flyers and newsletters were offered free during the entire life of the service.

Some of these flyers and commercials , had the name of the US advertising agency, Bozell^[9]^[10], printed in them, proving the involvement of the company in most of the promotional material, mailed by Ecofilmes to members. Bozell was represented in Portugal, by its Lisbon subsidiary company Bozell Portugal (which latter became an independent company after Bozell left the country in 1996, known as Caixa Alta Desenho Grafico e Publicidade, Lda), which advertized, products on behalf of various companies in Portugal (the supermarket chain Continente^[11], Portuguese newspaper Jornal de Noticias^[12], Pizza Hut,etc) before Ecofilmes became a Sega distributor.

Internet was first unveiled to Portuguese public in April 1994^[13], but the commercialization and accessibility of the internet to the general public, would only start, from 1999/2000 onwards. Thus the membership service was one of two ways for getting information about Sega and its products (the other being the Mega Force magazine, the first Portuguese magazine dedicated to video games ever), and for this reason, it is fondly remembered, by all that generation of Portuguese gamers that became Clube Sega members back then.

The service ended in 1998.

Promotional material

Print advertisements

Expression error: Unexpected < operator. File:ClubeSega PT Ecofilmes Console Catalogue.pdf

PDF

<div style="width:Expression error: Unexpected < operator.px; padding-left:2px; padding-top:5px; padding-right:2px;">PT print advert

Back issues

Issue	PDF	Name	Date	Price	Barcode	Extras
1		Ano 1 No. 1	1992-xx-xx			File:ClubeSega PT 01.pdf

Gallery

Letters mailed by Clube Sega to its members
Membership Cards, 1st version (white; plastic) and 2nd version (black; cardboard)
Membership card, 2nd version (front)
Membership card, 2nd version (back)
Subscription cupon, bundled with every Sega console sold in Portugal (1st version; front)
Subscription cupon (1st version; back)
Subscription cupon (2nd version; front)
Subscription cupon (2nd version; back)

Flyers

Promotional PT Sega flyers, mailed by Ecofilmes, to Clube Sega members:

Novidades Natal 93 (Christmas 93 catalogue) ^[14]
Pirataria É Crime (Piracy Is A Crime flyer) ^[15]
Novidades Primavera 94 (Spring 94 catalogue) ^[16]
Sega É Mais Emoção Verão 94 (Summer 94 catalogue) ^[17]
Sonic the Hedgehog 3 flyer ^[18]
Sega 32X catalogue ^[19]
Ecofilmes catalogue ^[20]
Benvindo Ao Próximo Nível 94 catalogue ^[21]
Benvindo Ao Próximo Nível Sonic & Knuckles brochure ^[22]
Novidades Primavera 95 (Spring 95 catalogue) ^[23]
Clube Sega Report Summer 95 catalogue^[24]
Sega Shopping Clube 1995 catalogue^[24]
Neste Natal Curte Sega! (This Christmas Enjoy Sega!; Christmas 95 catalogue ^[25]
Catálogo Natal 1996 (Christmas 1996 catalogue) ^[26]
Top Games 97 catalogue^[27]
Perigosamente Real promotional VHS cassette

Goods

Goods sold through Clube Sega's catalogue "Sega Shopping Clube" :

Letters

A letter informing Clube Sega members of the release of 31 new Sega video games^[28]
This letter welcomed the new members and would probably be the first letter sent to them soon after joining Clube Sega^[28]
This letter informed members that they would soon be sent their membership card^[28]
This letter was sent with the first version of the membership card^[28]
Another version of the previous letter this time informing members of all the benefits to which they were entitled^[28]
A letter advertising the Game Gear and the advantage of owning one^[28]
This letter alerted members to the danger of video game piracy, informing them that for their own good they should only buy products with the "Garantia Sega Portugal" seal of quality and only do so from authorised retailers, the so-called "Agentes Autorizados Sega"^[28]
Christmas 1992 letter^[28]
Christmas 1993 letter^[28]

External links

Scanned Ecofilmes's Clube Sega catalogues and flyers at retroarquivo.wordpress.com

References

Sega clubs and official membership services

[https:.2F.2Finmiracleworld.wordpress.com.2F2014.2F10.2F09.2Fo-clube-sega.2F-1] ttps://inmiracleworld.wordpress.com/2014/10/09/o-clube-sega/

[https:.2F.2Fs25.postimg.cc.2F93eutu3cf.2FInscricao_Clube_Sega_frente.jpg-2] ttps://s25.postimg.cc/93eutu3cf/Inscricao_Clube_Sega_frente.jpg

[https:.2F.2Fs25.postimg.cc.2Fv5553vnu7.2FInscricao_Clube_Sega_Verso.jpg-3] ttps://s25.postimg.cc/v5553vnu7/Inscricao_Clube_Sega_Verso.jpg

[https:.2F.2Fs25.postimg.cc.2Ff9kwebmnj.2FCart_o_Socio-_Clube_Sega-_Frente.JPG-4] ttps://s25.postimg.cc/f9kwebmnj/Cart_o_Socio-_Clube_Sega-_Frente.JPG

[https:.2F.2Fs25.postimg.cc.2F5fz3nrv5b.2FCarta_Clube_Sega_10-_Fevereiro-1993-by-ricponte_z.jpg-5] ttps://s25.postimg.cc/5fz3nrv5b/Carta_Clube_Sega_10-_Fevereiro-1993-by-ricponte_z.jpg

[https:.2F.2Fs25.postimg.cc.2Fhzpmxrtyn.2FEnvelope_Clube_Sega.jpg-6] ttps://s25.postimg.cc/hzpmxrtyn/Envelope_Clube_Sega.jpg

[https:.2F.2Fs25.postimg.cc.2Fihpdrd8xb.2FCart_o_Socio-_Clube_Sega-_Verso.JPG-7] ttps://s25.postimg.cc/ihpdrd8xb/Cart_o_Socio-_Clube_Sega-_Verso.JPG

[:File:MegaForce_PT_01.pdf_p66-8] Mega Force, "Junho 1993" (PT; 1993-0x-xx), page 66

[https:.2F.2Fi.imgur.com.2FK0N7fxPh.jpg-9] ttps://i.imgur.com/K0N7fxPh.jpg

[https:.2F.2Fi.imgur.com.2FZxQOsd1.jpg-10] ttps://i.imgur.com/ZxQOsd1.jpg

[https:.2F.2Fen.wikipedia.org.2Fwiki.2FContinente_.28Supermarket.29-11] ttps://en.wikipedia.org/wiki/Continente_(Supermarket)

[https:.2F.2Fen.wikipedia.org.2Fwiki.2FJornal_de_Not.25C3.25ADcias-12] ttps://en.wikipedia.org/wiki/Jornal_de_Not%C3%ADcias

[https:.2F.2Fen.wikipedia.org.2Fwiki.2FInternet_in_Portugal-13] ttps://en.wikipedia.org/wiki/Internet_in_Portugal

[https:.2F.2Fretroarquivo.wordpress.com.2F2020.2F12.2F25.2Fdesdobravel-sega-novidades-natal.2F-14] ttps://retroarquivo.wordpress.com/2020/12/25/desdobravel-sega-novidades-natal/

[https:.2F.2Fretroarquivo.wordpress.com.2F2020.2F09.2F13.2Fpirataria-nao-obrigado.2F-15] ttps://retroarquivo.wordpress.com/2020/09/13/pirataria-nao-obrigado/

[https:.2F.2Fretroarquivo.wordpress.com.2F2020.2F11.2F27.2Fdesdobravel-sega-novidades-primavera.2F-16] ttps://retroarquivo.wordpress.com/2020/11/27/desdobravel-sega-novidades-primavera/

[https:.2F.2Fretroarquivo.wordpress.com.2F2020.2F09.2F25.2Fdesdobravel-sega-e-mais-emocao-verao-94.2F-17] ttps://retroarquivo.wordpress.com/2020/09/25/desdobravel-sega-e-mais-emocao-verao-94/

[https:.2F.2Fretroarquivo.wordpress.com.2F2022.2F12.2F09.2Fflyer-sonic-3-manual-super-mario-bros-3.2F-18] ttps://retroarquivo.wordpress.com/2022/12/09/flyer-sonic-3-manual-super-mario-bros-3/

[https:.2F.2Fretroarquivo.wordpress.com.2F2020.2F11.2F06.2Fdesdobravel-sega-mega-drive-32x.2F-19] ttps://retroarquivo.wordpress.com/2020/11/06/desdobravel-sega-mega-drive-32x/

[https:.2F.2Fretroarquivo.wordpress.com.2F2020.2F11.2F13.2Ffolheto-sega-bem-vindo-ao-proximo-nivel.2F-20] ttps://retroarquivo.wordpress.com/2020/11/13/folheto-sega-bem-vindo-ao-proximo-nivel/

[https:.2F.2Fretroarquivo.wordpress.com.2F2020.2F11.2F20.2Ffolheto-sega-bemvindo-ao-proximo-nivel-novidades-94.2F-21] ttps://retroarquivo.wordpress.com/2020/11/20/folheto-sega-bemvindo-ao-proximo-nivel-novidades-94/

[https:.2F.2Fretroarquivo.wordpress.com.2F2020.2F10.2F16.2Ffolheto-sega-sonic-knuckles.2F-22] ttps://retroarquivo.wordpress.com/2020/10/16/folheto-sega-sonic-knuckles/

[https:.2F.2Fretroarquivo.wordpress.com.2F2021.2F01.2F29.2Fcatalogo-clube-sega-primavera-95.2F-23] ttps://retroarquivo.wordpress.com/2021/01/29/catalogo-clube-sega-primavera-95/

[https:.2F.2Fretroarquivo.wordpress.com.2F2024.2F05.2F17.2Fcatalogos-clube-sega-report-e-sega-shopping-clube.2F-24] 24.0 ^24.1 https://retroarquivo.wordpress.com/2024/05/17/catalogos-clube-sega-report-e-sega-shopping-clube/

[https:.2F.2Fretroarquivo.wordpress.com.2F2021.2F06.2F04.2Fcatalogo-neste-natal-curte-sega.2F-25] ttps://retroarquivo.wordpress.com/2021/06/04/catalogo-neste-natal-curte-sega/

[https:.2F.2Fretroarquivo.wordpress.com.2F2020.2F12.2F11.2Fcatalogo-sega-natal-1996.2F-26] ttps://retroarquivo.wordpress.com/2020/12/11/catalogo-sega-natal-1996/

[https:.2F.2Fretroarquivo.wordpress.com.2F2021.2F06.2F11.2Fcatalogo-top-games-97.2F-27] ttps://retroarquivo.wordpress.com/2021/06/11/catalogo-top-games-97/

[https:.2F.2Fretroarquivo.wordpress.com.2F2024.2F05.2F10.2Fcartas-do-sonic-clube-sega.2F-28] 28.0 ^28.1 ^28.2 ^28.3 ^28.4 ^28.5 ^28.6 ^28.7 ^28.8 https://retroarquivo.wordpress.com/2024/05/10/cartas-do-sonic-clube-sega/

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@@ Line 12: / Line 12: @@
 The service ended in 1998.
+==Promotional material==
+===Print advertisements===
+{{gallery
+|{{gitem|ClubeSega PT Ecofilmes Console Catalogue.pdf|page=12|PT print advert}}
+}}
 ==Back issues==
@@ Line 20: / Line 26: @@
 ==Gallery==
 <gallery>
-ClubeSega PT MerbershipCards.jpg|Membership Cards, 1st version (white/plastic) and 2nd version (black/cardboard)
+ClubeSega PT SonicLetters.jpg|Letters mailed by Clube Sega to its members
+ClubeSega PT MerbershipCards.jpg|Membership Cards, 1st version (white; plastic) and 2nd version (black; cardboard)
 ClubeSega PT MerbershipCards (Front and Back).jpg
-ClubeSega PT Subscription Cupon Front (1st Version).jpg|Subscription cupon (front; 1st version), bundled with every Sega console sold in Portugal
+ClubeSega PT Membership Card Front (2nd Version).jpg|Membership card, 2nd version (front)
+ClubeSega PT Membership Card Back (2nd Version).jpg|Membership card, 2nd version (back)
+ClubeSega PT Subscription Cupon Front (1st Version).jpg|Subscription cupon, bundled with every Sega console sold in Portugal (1st version; front)
 ClubeSega1 PT Subscription Cupon Front (1st Version).jpg
-ClubeSega PT Subscription Cupon Back (1st Version).jpg|Subscription cupon (back; 1st version)
+ClubeSega PT Subscription Cupon Back (1st Version).jpg|Subscription cupon (1st version; back)
+ClubeSega PT Subscription Cupon Front (2nd Version).jpg|Subscription cupon (2nd version; front)
+ClubeSega1 PT Subscription Cupon Front (2nd Version).jpg
+ClubeSega PT Subscription Cupon Back (2nd Version).jpg|Subscription cupon (2nd version; back)
 </gallery>
@@ Line 38: / Line 50: @@
 Clube Sega Flyers 6.jpg
 Clube Sega Flyers 7.jpg
+Clube Sega Flyers 12.jpg
 Clube Sega Flyers 18.jpg
-Clube Sega Flyers 9.jpg
+ClubeSegaNovidadesNatal93 PT Catalogue.pdf|Novidades Natal 93 (Christmas 93 catalogue) {{ref|https://retroarquivo.wordpress.com/2020/12/25/desdobravel-sega-novidades-natal/}}
-Clube Sega Flyers 10.jpg
+ClubeSegaPiratariaÉCrime PT Flyer.pdf|''Pirataria É Crime'' (''Piracy Is A Crime'' flyer) {{ref|https://retroarquivo.wordpress.com/2020/09/13/pirataria-nao-obrigado/}}
-Clube Sega Flyers 11.jpg
+ClubeSegaNovidadesPrimavera94 PT Catalogue.pdf|Novidades Primavera 94 (Spring 94 catalogue) {{ref|https://retroarquivo.wordpress.com/2020/11/27/desdobravel-sega-novidades-primavera/}}
-ClubeSega PT Novidades 94 Catalogue.pdf|''Benvindo Ao Próximo Nível'' 94 catalogue
+SegaEMaisEmocao Verao94 PT Catalogue.pdf|''Sega É Mais Emoção'' Verão 94 (Summer 94 catalogue) {{ref|https://retroarquivo.wordpress.com/2020/09/25/desdobravel-sega-e-mais-emocao-verao-94/}}
-Clube Sega Novidades Primavera 95.pdf|Novidades Primavera 95 (Spring 95 catalogue)
+Sonic3 PT Flyer.pdf|''[[sonic:Sonic the Hedgehog 3|Sonic the Hedgehog 3]]'' flyer {{ref|https://retroarquivo.wordpress.com/2022/12/09/flyer-sonic-3-manual-super-mario-bros-3/}}
-Sega-Ecofilmes-Catalogo-Natal-1996.pdf|Catálogo Natal 1996 (Christmas 1996 catalogue)
+X PT Catalogue.pdf|Sega 32X catalogue {{ref|https://retroarquivo.wordpress.com/2020/11/06/desdobravel-sega-mega-drive-32x/}}
+ClubeSega PT Ecofilmes Console Catalogue.pdf|Ecofilmes catalogue {{ref|https://retroarquivo.wordpress.com/2020/11/13/folheto-sega-bem-vindo-ao-proximo-nivel/}}
+ClubeSega PT Novidades 94 Catalogue.pdf|''Benvindo Ao Próximo Nível'' 94 catalogue {{ref|https://retroarquivo.wordpress.com/2020/11/20/folheto-sega-bemvindo-ao-proximo-nivel-novidades-94/}}
+ClubeSega PT Sonic&Knuckles Brochure.pdf|''Benvindo Ao Próximo Nível'' ''[[sonic:Sonic & Knuckles|Sonic & Knuckles]]'' brochure {{ref|https://retroarquivo.wordpress.com/2020/10/16/folheto-sega-sonic-knuckles/}}
+Clube Sega Novidades Primavera 95.pdf|Novidades Primavera 95 (Spring 95 catalogue) {{ref|https://retroarquivo.wordpress.com/2021/01/29/catalogo-clube-sega-primavera-95/}}
+ClubeSegaReport PT Summer 95 Catalogue.pdf|''Clube Sega Report'' Summer 95 catalogue{{ref|https://retroarquivo.wordpress.com/2024/05/17/catalogos-clube-sega-report-e-sega-shopping-clube/}}
+SegaShoppingClube PT Catalogue 1995.pdf|''Sega Shopping Clube'' 1995 catalogue{{ref|https://retroarquivo.wordpress.com/2024/05/17/catalogos-clube-sega-report-e-sega-shopping-clube/}}
+ClubeSegaNesteNatalCurteSega Christmas 95 PT Catalogue.pdf|''Neste Natal Curte Sega!'' (''This Christmas Enjoy Sega!''; Christmas 95 catalogue {{ref|https://retroarquivo.wordpress.com/2021/06/04/catalogo-neste-natal-curte-sega/}}
+Sega-Ecofilmes-Catalogo-Natal-1996.pdf|Catálogo Natal 1996 (Christmas 1996 catalogue) {{ref|https://retroarquivo.wordpress.com/2020/12/11/catalogo-sega-natal-1996/}}
+ClubeSegaTopGames97 PT Catalogue.pdf|''Top Games 97'' catalogue{{ref|https://retroarquivo.wordpress.com/2021/06/11/catalogo-top-games-97/}}
 Clube Sega Flyers 13.jpg
 Clube Sega Flyers 14.jpg
@@ Line 56: / Line 78: @@
 Sega Backpack PT.jpg
 </gallery>
+==Letters==
+<gallery>
+Envelope-Clube-Sega-jpg.jpg
+ClubeSegaSonicLetter PT 31 Jogos.pdf|A letter informing Clube Sega members of the release of 31 new Sega video games{{ref|https://retroarquivo.wordpress.com/2024/05/10/cartas-do-sonic-clube-sega/}}
+ClubeSegaSonicLetter PT Sócio.pdf|This letter welcomed the new members and would probably be the first letter sent to them  soon after joining Clube Sega{{ref|https://retroarquivo.wordpress.com/2024/05/10/cartas-do-sonic-clube-sega/}}
+ClubeSegaSonicLetter PT Cartão de Sócio Em Breve.pdf|This letter informed members that they would soon be sent their membership card{{ref|https://retroarquivo.wordpress.com/2024/05/10/cartas-do-sonic-clube-sega/}}
+ClubeSegaSonicLetter PT Cartão de Sócio 2.pdf|This letter was sent with the first version of the membership card{{ref|https://retroarquivo.wordpress.com/2024/05/10/cartas-do-sonic-clube-sega/}}
+ClubeSegaSonicLetter PT Cartão de Sócio 1.pdf|Another version of the previous letter this time informing members of all the benefits to which they were entitled{{ref|https://retroarquivo.wordpress.com/2024/05/10/cartas-do-sonic-clube-sega/}}
+ClubeSegaSonicLetter PT Game Gear.pdf|A letter advertising the [[Game Gear]] and the advantage of owning one{{ref|https://retroarquivo.wordpress.com/2024/05/10/cartas-do-sonic-clube-sega/}}
+ClubeSegaSonicLetter PT Jogos Piratas.pdf|This letter alerted members to the danger of video game piracy, informing them that for their own good they should only buy products with the "Garantia Sega Portugal" seal of quality and only do so from authorised retailers, the so-called "Agentes Autorizados Sega"{{ref|https://retroarquivo.wordpress.com/2024/05/10/cartas-do-sonic-clube-sega/}}
+ClubeSegaSonicLetter PT Natal.pdf|Christmas 1992 letter{{ref|https://retroarquivo.wordpress.com/2024/05/10/cartas-do-sonic-clube-sega/}}
+ClubeSegaSonicLetter PT Concurso Super Preço.pdf
+ClubeSegaSonicLetter PT Jogos Vídeo, Mega-CD 2.pdf
+ClubeSegaSonicLetter PT Street Fighter II, Menacer 1993-02.pdf
+ClubeSegaSonicLetter PT 1993-05.pdf
+ClubeSegaSonicLetter PT 1993-06.pdf
+ClubeSegaSonicLetter PT Férias 93.pdf
+ClubeSegaSonicLetter PT Natal 93.pdf|Christmas 1993 letter{{ref|https://retroarquivo.wordpress.com/2024/05/10/cartas-do-sonic-clube-sega/}}
+ClubeSegaSonicLetter PT Mega Drive 32.pdf
+ClubeSegaSonicLetter PT Lançamento Sega 32X, Sonic & Knuckles.pdf
+ClubeSegaSonicLetter PT Sega Report.pdf
+</gallery>
+==External links==
+*[https://retroarquivo.wordpress.com/tag/clube-sega/ Scanned Ecofilmes's ''Clube Sega'' catalogues and flyers at retroarquivo.wordpress.com]
 ==References==