Difference between revisions of "Goodby Silverstein & Partners"

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}}{{stub}}'''Goodby Silverstein & Partners''', known as '''Goodby, Berlin & Silverstein''' prior to 1992, is an American advertising agency notable for creating the highly successful [[Sega Scream]] marketing campaign, as well as the slogan [[Welcome to the Next Level]].
{{sub-stub}}'''Goodby Silverstein & Partners''', known as '''Goodby, Berlin & Silverstein''' prior to 1994, is an advertising agency.
 
  
[[Sega]] contracted the firm to create its US advertising after winning a bid in 1992. They are responsible for the so-called "Sega Scream" and the "Welcome to the Next Level" slogan.
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==Company==
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In 1992, the agency won a bid to create [[Sega of America]]'s next United States marketing campaign.
  
They were dropped in May 1996 in favour of [[Ingalls Moranville Advertising]]{{intref|Press release: 1996-05-23: Sega of America selects Ingalls Moranville Advertising}}.
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In May 1996, Goodby Silverstein & Partners was replaced by American advertising agency [[Ingalls Moranville Advertising]].{{intref|Press release: 1996-05-23: Sega of America selects Ingalls Moranville Advertising}}
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==Images==
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<gallery>
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GoodbySilversteinPartners.png|The agency's staff pose for a Sega-themed promotional photograph.
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</gallery>
  
 
==References==
 
==References==

Latest revision as of 05:22, 12 September 2023


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Goodby Silverstein & Partners, known as Goodby, Berlin & Silverstein prior to 1992, is an American advertising agency notable for creating the highly successful Sega Scream marketing campaign, as well as the slogan Welcome to the Next Level.

Company

In 1992, the agency won a bid to create Sega of America's next United States marketing campaign.

In May 1996, Goodby Silverstein & Partners was replaced by American advertising agency Ingalls Moranville Advertising.[1]

Images

References


Advertising agencies employed by Sega of America
Della Femina (1982-1983) | Dailey & Associates (1983-198x) | J. Walter Thompson (1986-1988?) | Bozell (1989-1992) | Goodby Silverstein & Partners (1992-1996) | Strottman International (1993-199X) | Ingalls Moranville Advertising (1996-1997) | Foote, Cone & Belding (1997-200x) | Wieden + Kennedy (200x-20xx) | Keane Advertising (2001-2003) | Leagas Delaney‎ (2002-20XX)
Advertising agencies employed by Sega Europe
WCRS (1991-1994) | McCann Erickson (1995-1996) | WCRS (1999-2000) | Bartle Bogle Hegarty (2000)