Difference between revisions of "Ingalls Moranville Advertising"
From Sega Retro
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IM was appointed by [[Sega]] to help market the [[Sega Saturn]] in May 1996{{intref|Press release: 1996-05-23: Sega of America selects Ingalls Moranville Advertising}}, replacing [[Goodby Silverstein & Partners]]. The firm is thought to have been a large contributor to Sega's struggles with the Saturn in the US, being a less successful departure from the more up-beat Sega console adverts that started in 1989. | IM was appointed by [[Sega]] to help market the [[Sega Saturn]] in May 1996{{intref|Press release: 1996-05-23: Sega of America selects Ingalls Moranville Advertising}}, replacing [[Goodby Silverstein & Partners]]. The firm is thought to have been a large contributor to Sega's struggles with the Saturn in the US, being a less successful departure from the more up-beat Sega console adverts that started in 1989. | ||
| − | When Sega of America dropped the firm in 1997, IM sued for breach of contract and were awarded $185,000. | + | When Sega of America dropped the firm in 1997 in favour of [[Foote, Cone & Belding]], IM sued for breach of contract and were awarded $185,000. |
==References== | ==References== | ||
<references /> | <references /> | ||
[[Category:Advertising agencies]] | [[Category:Advertising agencies]] | ||
Revision as of 17:16, 5 March 2016
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Ingalls Moranville Advertising (IM) was a US advertising agency.
IM was appointed by Sega to help market the Sega Saturn in May 1996[1], replacing Goodby Silverstein & Partners. The firm is thought to have been a large contributor to Sega's struggles with the Saturn in the US, being a less successful departure from the more up-beat Sega console adverts that started in 1989.
When Sega of America dropped the firm in 1997 in favour of Foote, Cone & Belding, IM sued for breach of contract and were awarded $185,000.