LeapFrog Enterprises

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LeapFrog Enterprises.svg
LeapFrog Enterprises
Founded: 1994
Merged into: VTech (2016)
6401 Hollis Street, Emeryville, California 94608, United States[1]

LeapFrog Enterprises Inc. (commonly known as LeapFrog) is an educational entertainment and electronics company based in Emeryville, California. LeapFrog designs, develops, and markets technology-based learning products and related content for the education of children from infancy through grade school. The company was founded by Michael Wood and Robert Lally in 1994. John Barbour is the chief executive officer of LeapFrog.

On April 4, 2016, VTech completed its $72 million acquisition of LeapFrog.

Involvement with Sega

Sega Toys and Benesse also began producing LeapFrog toys localized for the Japanese market in 2002.[2]

Hardware produced

LeapFrog's product portfolio focuses on three main families of products: reading solutions, educational gaming, and grade school products and learning toys. Notable products include:

  • LeapFrog Epic
  • LeapTV
  • LeapBand
  • LeapReader
  • Leapster/Leapster2/Leapster Explorer/Leapster GS
  • Tag Reading System
  • My Pal Scout
  • LeapPad
  • Tad's Subtraction Sheet
  • LeapFrog Didj




  1. Expression error: Unexpected > operator.
  1. E3 2004 Directory, page 98
  2. Digital world draws children to English (Mina Tsukui Yomiuri Shimbun, December 24, 2002, Daily Yomiuri)