Press release: 2004-01-12: SEGA Appoints Marketing Executive to New Management Team; Industry Veteran Returns to SEGA to Help Rebuild Brand in U.S.

This is an unaltered copy of a press release, for use as a primary source on Sega Retro. Please do not edit the contents below. Language: English Original source: Sega.com (archived)

SEGA APPOINTS MARKETING EXECUTIVE TO NEW MANAGEMENT TEAM; INDUSTRY VETERAN RETURNS TO SEGA TO HELP REBUILD BRAND IN U.S.	

SAN FRANCISCO--(BUSINESS WIRE)--Jan. 12, 2004--SEGA® of America, Inc. today announced that Scott A. Steinberg has returned to the company as vice president of entertainment marketing. Mr. Steinberg, who will be responsible for all entertainment marketing and SEGA's consumer brand in North America, will report directly to recently appointed president and chief operating officer Hideaki Irie.

In his new role at SEGA, Steinberg will oversee all aspects of product marketing, creative services, interactive marketing, web development, and public relations. Steinberg will work in hand with the sales organization and participate in SEGA's product planning group designed to evaluate development and licensed properties.

"Mr. Steinberg is a SEGA veteran who brings a wealth of proven consumer software experience along with sophisticated marketing capabilities on both the strategic and tactical levels," said Hideaki Irie, president and COO of SEGA of America. "We are confident that he will complete our corporate transition and round-out our new management team in North America."

Steinberg brings to SEGA more than 16 years of experience marketing entertainment products at companies such as Roxio, Liquid Audio, Eidos Interactive, and Crystal Dynamics. During his tenure at SEGA in the early nineties, Steinberg brought to market 25 SEGA of America game titles, and developed multi-million dollar campaigns for the top-sellers: "X-Men" and "Taz-Mania." Most recently, he led Roxio's marketing and e-commerce efforts and orchestrated the marketing re-launch of the company's digital music subsidiary, Napster 2.0 as a legal digital music service. Before joining Roxio, he ran branding, interactive marketing and licensing efforts for both Crystal Dynamics and Eidos Interactive.

About SEGA
SEGA® of America is the American arm of Tokyo, Japan-based SEGA Corporation, a $3.5 billion corporation by market capitalization, recognized as a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America's Web site is located at www.sega.com.