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| | [[File:GameWorks logo.svg|right|300px]]<!-- TODO: {{fileref|Fusion US 0105.pdf|page=16}} --> | | [[File:GameWorks logo.svg|right|300px]]<!-- TODO: {{fileref|Fusion US 0105.pdf|page=16}} --> |
| − | '''GameWorks''' is a chain of entertainment venues featuring arcade games, simulators, and full-service bars and restaurants. It was created in 1996 as a joint venture between [[Sega]], Universal Studios, and DreamWorks SKG. GameWorks venues began opening across the United States in 1997, replacing the [[Sega City]] arcades as the United States' modified version of Sega's [[Amusement Theme Park]] concept. | + | '''GameWorks''' is a chain of entertainment centres formerly owned by Sega. It was launched in 1997 by [[Sega GameWorks]], a joint venture company formed by [[Sega]], [[MCA]]/[[Universal]], and [[DreamWorks SKG]] the previous year. GameWorks venues, identified by their mix of arcade games with food/drink and retail outlets, began opening across the United States in March 1997 with [[GameWorks Seattle]].{{ref|https://web.archive.org/web/20211224195437/https://www.gameworks.com/about/}} Several overseas branches and the smaller [[GameWorks Studio]] spin-off also appeared during the chain's active period, replacing the earlier [[Sega City]]. |
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| − | As of 2011, GameWorks is no longer owned or operated by Sega, with the majority of original venues now permanently closed.
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| | + | Following DreamWorks and Universal's exit from the venture in the early 2000s, [[Sega Sammy Holdings]] wholly owned its chain from 2005 to 2011 through [[Sega Entertainment USA]]. The 2010 liquidation of the subsidiary led to its locations being closed or sold off;{{ref|https://web.archive.org/web/20211207003717/https://www.intergameonline.com/coin-op/news/sega-sells-gameworks}} as of December 2021, all 6 of those that remained under the GameWorks brand through several new parent companies had been closed.{{ref|https://web.archive.org/web/20211225005832/https://arcadeheroes.com/2021/12/23/rip-gameworks/}} In 2022 several former GameWorks executives acquired its assets from ExWorks Capital, who owned GameWorks at the time of its closure, with plans to revive the chain starting with the re-opening of its original location in Seattle in August 2022.{{ref|https://www.geekwire.com/2022/gameworks-ready-to-power-back-on-in-seattle-as-onetime-execs-take-control-of-arcade-restaurant/}} |
| | ==Operations== | | ==Operations== |
| − | GameWorks venues are best described as what are now known to the amusement industry as urban entertainment centers, combining arcade games, a small number of [[Mid-size attraction]]s, and full-service food & drink outlets in an urban/inner-city setting. Though many are of a size significantly larger than common amusement arcades, the centers are usually not comparable to the indoor theme parks that Sega created in other countries around the same time - most have not charged admission fees for entrants, or housed [[Large attraction]]s developed by the company, and instead have attempted to cater more to a North American market, where chains like [[wikipedia:Dave &Busters|Dave & Busters]] are popular.
| + | {{mainArticle|{{PAGENAME}}/Operations}} |
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| − | Nonetheless, because of their former association with Sega, GameWorks centers were (and still are) home to many of their products and games, as well as examples manufactured by other companies. Games housed in the venues have ranged from older classics to newer simulators, and have included a select number of Mid-size attractions developed by the company, including ''[[The Lost World: Jurassic Park Special]]''. Some locations have also have been used as location test sites for Sega, something likely reflected in ''[[Daytona USA 2: Battle on the Edge]]'' in particular by the inclusion of a large GameWorks logo in one of its racetracks.
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| − | Larger locations would often contain elaborate media and gaming-themed décor, as well as dedicated areas for specific subsets of machines; these were made known to visitors by the inclusion of further theming, including full-size model cars for racing games. Recent years have seen bigger focuses on prize redemption in an attempt to adapt to the larger popularity of them in the current amusement market, as well as newer revisions of its former Play Card payment system, utilising pre-paid rewriteable cards for game credits.
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| − | A central part of GameWorks operations that differentiate them from other amusement spaces created by Sega is the inclusion of bars and restaurants, such to the extent that one location, the former Tuscon, Arizona venue, later reopened under Sega as [[World Sports Grille]], placing significant emphasis on its hospitality aspect. Restaurants trading within the centers serve family-friendly food; bars are typically sports bars, with licences to serve alcohol and broadcast sporting events.
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| − | Like Sega's other indoor amusement venues, [[Sonic the Hedgehog]] was the mascot of GameWorks until the 2011 sale of the venues, and was featured on the chain's merchandise, redemption prizes, children's menus, party decorations, and as a costumed character.
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| | ==History== | | ==History== |
| − | ===Background===
| + | {{mainArticle|{{PAGENAME}}/History}} |
| − | In the early 1990s, Sega's worldwide expansion plans for their amusement operations were mapped out after a slew of successful openings in Japan under the shortlived [[En-Joint]] concept. Venues in the United States, a country in which the Sega brand was getting more recogntion, were pre-requisite; the company had operated numerous amusement arcades and entertainment centers in the region before, such as the [[Sega Center]]s, [[P.J. Pizzazz]], and [[Time-Out]], however these were all either closed or owned by other companies by the time of 1991.
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| − | In 1992, a number of small-scale test venues were opened in several countries outside of Japan through new agreements with regional distributors, including the United Kingdom's [[Metropolis]] in the basement of the London [[wikipedia:Hamley's|Hamley's]] branch,{{magref|cvg|134|12}} an officially supplied arcade located within [[wikipedia:Disneyland Paris|Euro Disney]] in France,{{ref|https://web.archive.org/web/20210530151620/https://www.lesechos.fr/1992/03/sega-rachete-le-francais-w-dk-921897}} and a temporary installation in Spain for the [https://en.wikipedia.org/wiki/1992_Summer_Olympics 1992 Summer Olympic Games].{{fileref|UltimaGeneracion ES 05.pdf|page=108}} In the case of the United States, which saw the pre-existing [[Sega Enterprises Inc. USA]] return to arcade operations, this began with the [[Game City]]{{ref|https://web.archive.org/web/20210529231522/https://www.ebay.co.uk/itm/124149399534}} arcade in Scotty's Golf Park, Dallas, Texas.{{magref|eg92|3|11}}
| + | ==Quotes== |
| | + | {{quote|GameWorks is about fun, excitement, competition and bringing people together. It is also about escape, adventure, and connecting. |
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| | + | It gives each person a chance to prove he or she is a star.|''[[Steven Spielberg]]''|ref={{ref|https://web.archive.org/web/20211224195437/https://www.gameworks.com/about/}}{{fileref|GameWorks Spielbergquote sign.png}}}} |
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| − | Moving into 1993, Sega began putting infrastructure in place for the launch of its first indoor theme parks the following year, which after debuting in Japan, were planned to open across the world, making for a tentative total of 100 by the end of the decade.{{intref| Press release: 1993-07-04:Sega Takes Aim at Disney's World}} During May of that year, [[Hakkeijima Carnival House|Sega World Hakkeijima Carnival House]] opened in Yokohama's [[wikipedia:Hakkeijima Sea Paradise|Hakkeijima Sea Paradise]] aquarium park, containing [[AS-1]] and ''[[Virtua Formula]]'' installations.{{magref|bemega|1993-07|35}} Mirroring this, [[Sega VirtuaLand]] opened in the [[wikipedia:Luxor Hotel|Luxor Hotel]], Las Vegas, with the same two attractions, a pair of [[R360]] simulators, and a comparable floor space in October.{{magref|gamepro|53|287}}
| + | {{quote|As kids we loved watching computer games explode onto the scene and loved going to arcades. But, when we grew up, the arcades did not. At GameWorks, we're building the entertainment concept that closes the gap and gives adults and kids (young or old) the ultimate place to play.|''Chairman and Co-Founder Skys Paul''|ref=<ref>M Pegler (2000). ''Entertainment Destinations''</ref>}} |
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| − | By the following year, Sega's [[Amusement Theme Park]] concept had been initiated with [[Osaka ATC Galbo]] and [[Yokohama Joypolis]] in Japan. 1994 did not see any new openings of venues in the States, however Sega had entered high-level negotiations with entertainment giants Disney and Universal/MCA. The initial result of the former was the company's console and arcade exhibition at [[Innoventions]] and future plans for other jointly-developed theme park locations, while the latter was going to tentatively lead to Sega's first overseas indoor theme park in the [[wikipedia:Universal CityWalk|CityWalk]] complex in 1995.{{ref|https://web.archive.org/web/20210529235234/https://techmonitor.ai/technology/sega_and_matsushita_subsidiary_in_theme_park_venture}}{{fileref|Amusement Theme Park JP Booklet.pdf}}
| + | ==Venues== |
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| − | ===Development=== | |
| − | GameWorks' first roots can be traced back to Sega's original partnerships with Universal and Disney. Though beneficial in theory, both had fundamental problems; the latter particularly was not without its caveats, as Sega themselves had hopeful aspirations to rival Disney by the end of the decade.{{intref|Press release: 1993-07-04:Sega Takes Aim at Disney's World}} As a result, both negotiations broke down, with the announced CityWalk facility never materialising, Disney borrowing ideas for the [[wikipedia:DisneyQuest|DisneyQuest]] scheme, and the first overseas Sega theme park location eventually becoming [[SegaWorld London]] in 1996.
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| − | Undeterred, Sega continued its expansion plans, despite already experiencing setbacks. Gains were made with the launch of the [[Sega City]] chain of arcades, and talks continued with Universal to look at alternative avenues. [[wikipedia:DreamWorks SKG|DreamWorks SKG]], recently founded in 1994 by [[wikipedia:Steven Spielberg|Steven Spielberg]], [[wikipedia:David Geffen|David Geffen]], and former Disney chairman [[wikipedia:Jeffrey Katzenberg|Jeffrey Katzenberg]], had also became involved, with the companies announcing their first agreement in September 1995.{{magref|gamemachinejp|506|14}} Katzenberg, Spielberg, and MCA CEO Skip Paul visited Sega's AM R&D offices in Japan during January 1996, meeting with numerous developers and [[Hayao Nakayama]].{{ref|https://web.archive.org/web/20210429185136/https://twitter.com/MegaDriveShock/status/1387841885037793288}}
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| − | Instead of the original indoor theme park model, which had proven problematic to get off the ground in the States, a new chain of urban entertainment centres was envisaged by the three companies, combining manageable aspects of the overseas Amusement Theme Park concept with new attractions specifically made for American audiences, and a larger emphasis on food and drink outlets. The retooling was likely undertaken to appeal to a market increasingly receptive to the [[wikipedia:Dave & Busters|Dave & Busters]] chain of venues, which followed a similar ethos.
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| − | The GameWorks venture was formally named and announced by Sega, DreamWorks, and MCA in April 1996.{{magref|gamemachinejp|517|14}} Sega indicated its original plans for indoor theme parks in the States would not happen, and that GameWorks would be the name used for the entertainment centers it planned to open alongside the new jointly funded company, which additionally planned to take over from Sega Enterprises Inc. USA to distribute Sega's arcade machines in North America.{{magref|gamemachinejp|517|14}} Under [[Sega GameWorks L.L.C.]], Steven Spielberg led a team of engineers and developers, creating new mini theme park attractions.
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| − | ===Launch===
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| − | The first GameWorks was created by Steven Spielberg and opened in Downtown Seattle in March,{{intref|Press release: 1997-03-15: BECK AND COOLIO TO PERFORM AT MTV'S GameWorks PREMIERE PARTY SPECIAL LIVE FROM THE GRAND OPENING OF GameWorks SATURDAY, MARCH 15 IN SEATTLE, WA}} 1997 to much fanfare.{{intref|Press release: 1996-12-04: FIRST GameWorks PLAYS IN DOWNTOWN SEATTLE, MARCH 1997}} A typical facility cost about $10 million or more to build, and plans initially called for up to 150 locations.
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| − | ===Demise===
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| − | After earnings of the first stores proved disappointing, the scope of the chain was scaled back significantly. Nonetheless, Sega estimated that at its height, the 18 U.S. locations that existed drew in over 15 million guests per year. Smaller venues which lacked the bar and restaurant aspect of the chain were titled [[GameWorks Studios]] and were usually placed in shopping malls.
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| − | Due to the costs involved in the venture, DreamWorks SKG withdrew their involvement in 2001, and the chain itself filed for bankruptcy in 2004. NBC Universal's stake in GameWorks was sold to [[Sega Sammy Holdings]] on November 3, 2005, making it wholly-owned by SEGA and was operated by its subsidiary, [[Sega Entertainment USA]] until May 2011.
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| − | GameWorks began to further struggle financially in the late 2000s as a result of an economic downturn in the United States. As part of a major restructuring move, Sega Entertainment USA suddenly closed down seven GameWorks venues on March 29, 2010, in an attempt to focus the chain's mission on profitability and future growth. Sega Entertainment USA reported that as a result of the closure, GameWorks employees at the closed locations lost their jobs, although some received 30 days of wages. The ten remaining locations and the [[World Sports Grille]] in Tucson were to become the focus of renewed efforts going forward.
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| − | In May 2011, Sega sold GameWorks, which now consisted of only seven locations, to an investor group headed by theme park and arcade chain veteran Steve Dooner. Now known as Gameworks Entertainment LLC, the company has moved its headquarters from the Chicago suburbs to Las Vegas. Dooner, GameWorks' new chief executive, said he originally tried to buy Gameworks in 2001 and discussed the possibilities of making the acquisition a second time in 2004 before the chain was declared bankrupt. His third and successful round of negotiations with Sega began in January 2010.
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| − | Dooner planned to revitalize GameWorks by making broad changes to technology, menus and marketing, increasing the company's emphasis on social media, and eventually opening new locations. Though the franchise is no longer affiliated with Sega, some theming and redemption prizes are still based off of Sega game franchises. Today, only 6 of the GameWorks locations SEGA opened are still in business.
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| − | ==Locations==
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| − | (Note: this does not include locations post Sega's 2011 sale)
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| | ===United States=== | | ===United States=== |
| − | <gallery widths="320" heights="240">
| + | {{multicol| |
| − | GameWorks US Schaumburg.jpg|Schaumburg, Illinois (with ''[[The House of the Dead 4 Special]]'', ''Street Fighter IV'' arcade machines and new Stern pinball games on test)
| + | *[[GameWorks Seattle]] (1997, re-opened 2022) |
| − | GameWorks US Newport.jpg|Newport, Kentucky (Cincinnati, Ohio area) (opened October 2001)
| + | *[[GameWorks Las Vegas]] (1997) |
| − | GameWorks US Seattle.jpg|Seattle, Washington (opened March 1997) | + | *[[GameWorks Ontario]] (1997) |
| − | GameWorks US Ontario.jpg|Ontario, California (opened 1997) | + | *[[GameWorks Grapevine]] (1997) |
| − | GameWorks US Tempe.jpg|Tempe, Arizona (opened November 1997, closed 2016, reopened as Tilt) | + | *[[GameWorks Tempe]] (1997) |
| − | GameWorks US Grapevine.jpg|Grapevine, Texas (opened October 30, 1997, closed June 27, 2010) | + | *[[GameWorks Auburn Hills]] (1998) |
| − | GameWorks US AuburnHills.jpg|Auburn Hills, Michigan (opened November 12, 1998, closed March 29, 2010) | + | *[[GameWorks Orange County]] (1998) |
| − | GameWorks US Minneapolis.jpg|Minneapolis, Minnesota (closed March 29, 2010) | + | *[[GameWorks Miami]] (1999) |
| − | GameWorks US Columbus.jpg|Columbus, Ohio (opened November 1, 2001, closed March 29, 2010, reopened as Kitchen Den Bar) | + | *[[GameWorks Sawgrass Mills]] (1999) |
| − | GameWorksStudio US Indianapolis.jpg|Indianapolis, Indiana (GameWorks Studio; opened September 8, 1995 as Sega City, closed March 29, 2010, reopened as Tilt)
| + | *[[GameWorks Chicago]] (1999) |
| − | Notavailable.svg|Irvine, California (opened November 1995 as Sega City, reopened as Fox Sports Grill)
| + | *[[GameWorks Columbus]] (1999) |
| − | GameWorks US LongBeach.jpg|Long Beach, California (opened November 2003, closed March 29, 2010, reopened as Kitchen Den Bar) | + | *[[GameWorks Irvine]] (1999) |
| − | Notavailable.svg|Philadelphia, Pennsylvania (GameWorks Studio)
| + | *[[GameWorks Tampa]] (2000) |
| − | Notavailable.svg|Orange, California (opened November 14, 1998, reopened as The Power House arcade)
| + | *[[GameWorks Newport]] (2002) |
| − | Notavailable.svg|City of Industry, California (reopened as Tilt arcade)
| + | *[[GameWorks Minneapolis]] (2002) |
| − | Notavailable.svg|Tucson, Arizona (GameWorks Studio) (reopened as [[World Sports Grille]] in 2008, also operated by Sega)
| + | *[[GameWorks Long Beach]] (2003) |
| − | Notavailable.svg|The Quarry Market, San Antonio, Texas (GameWorks Studio, opened 1998, closed April 2009)
| + | |col=3}} |
| − | Notavailable.svg|Lakeline Mall, Austin, Texas (GameWorks Studio, opened October 18, 1995 as Sega City)
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| − | Notavailable.svg|Park Meadows Mall, Littleton, Colorado (GameWorks Studio, opened August 1996)
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| − | GameWorks US LasVegas.jpg|Las Vegas, Nevada (closed March 2012, moved to a new location) | |
| − | GameWorks US Tampa.jpg|Tampa, Florida (opened 2001, closed March 29, 2010, reopened as GameTime) | |
| − | GameWorks US Sunrise.jpg|Sunrise, Florida (opened 1999, reopened as GameRoom)
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| − | </gallery>
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| − | ===International=== | + | ===Overseas=== |
| − | <gallery widths="320" heights="240">
| + | *[[GameWorks Guam]] (1999) |
| − | Notavailable.svg|Mega Centro Mall, Santo Domingo, Dominican Republic
| + | *[[GameWorks Rio de Janeiro]] (1999) |
| − | Notavailable.svg|Mexico City, Mexico (opened in 2006)
| + | *[[GameWorks Vienna]] (2001){{ref|https://archive.ph/Lhezy|https://www.kleinezeitung.at/wirtschaft/5381565/Kryptowaehrung_Putzi-will-groesste-Kryptobank-der-Welt}}{{ref|https://web.archive.org/web/20231016111354/https://www.news.at/a/putzi-dubai-geld-superarena-8987}}{{ref|https://web.archive.org/web/20210925133744/https://www.derstandard.at/story/466560/videospiel-sportbar-und-grill}} |
| − | Notavailable.svg|New York City Center Entertainment Complex{{ref|https://web.archive.org/web/20010409184239/http://www.gameworks.com:80/scoop/gw_locations.html}}, Rio de Janeiro, Brazil (Opened November 1999{{ref|https://web.archive.org/web/20010409184239/http://www.gameworks.com:80/scoop/gw_locations.html}}. Despite being a very successful location, constantly full, it was closed due to disagreements with the local representative. They wanted to remove the restaurant, and only keep the 2 bars. The Brazilian company created its own arcade brand, called HotZone.)
| + | *[[GameWorks Kuwait]] (2003) |
| − | Notavailable.svg|Pleasure Island Entertainment Center{{ref|https://web.archive.org/web/20010409184239/http://www.gameworks.com:80/scoop/gw_locations.html}}, Tumon Bay, Guam (opened March 1999{{ref|https://web.archive.org/web/20010409184239/http://www.gameworks.com:80/scoop/gw_locations.html}}, closed in 2006)
| + | *[[GameWorks Santo Domingo]] (2004) |
| − | Notavailable.svg|Vienna, Austria (opened in 2001, filed for bankruptcy around 2003)
| + | *[[GameWorks Mexico]] (2006) |
| − | Notavailable.svg|Marina Mall, Salmiya, Gulf Street, Kuwait (opened in July 2003){{ref|https://web.archive.org/web/20051214090246/http://www.gameworks.com:80/scoop/gw_locations.html}}
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| − | </gallery>
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| − | ===Locations never built=== | + | ===Unopened=== |
| | + | *Oklahoma City, Oklahoma (announced in 2001 but never materialized. The location would have been the first to incorporate a cinema){{ref|https://web.archive.org/web/20211207004220/https://www.highwaygames.com/arcade-news/sega-gameworks-to-anchor-oklahoma-canal-site-407/}}{{ref|https://web.archive.org/web/20211212014839/https://www.upi.com/Archives/2001/05/24/Scotts-World-UPI-Arts-Entertainment/8083990676800/}} |
| | *Milwaukee, Wisconsin (struck down in the Pabst City project vote) | | *Milwaukee, Wisconsin (struck down in the Pabst City project vote) |
| − | * Westbury, New York (though a sign outside the Source mall touted its arrival, it never materialized; instead, 'Jillians' took over the location which is now Dave & Busters) | + | * Westbury, New York (though a sign outside the Source mall touted its arrival, it never materialized; [[wikipedia:Jillian's|Jillian's]] then [[wikipedia:Dave & Buster's|Dave & Buster's]] took the location) |
| − | *Harrisburg, Pennsylvania (building built in Harrisburg Mall but the project was abandoned in the wake of the financial crisis of 2007–2010) | + | *Harrisburg, Pennsylvania (building built in Harrisburg Mall, but the project was abandoned in the wake of the financial crisis of 2007–2010) |
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| | + | ==Videos== |
| | + | {{gallery| |
| | + | {{gitem|MTVPremiereParty_1997_GameWorks.mp4|First 26 minutes of MTV launch party for the Seattle, Washington location (incomplete)}} |
| | + | }} |
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| | ==External links== | | ==External links== |
| − | * [http://www.gameworks.com/ Official site] | + | *[http://www.gameworks.com/ Official website] |
| | + | *''[https://www.destructoid.com/sega-closing-50-of-gameworks-locations/ Sega closing 50% of GameWorks locations]'' article by Dale North at ''[https://www.destructoid.com/ Destructoid]'' |
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| | ==References== | | ==References== |
| | <references /> | | <references /> |
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| | + | {{SegaVenuesUSA}} |
| | [[Category:Venues in the United States]] | | [[Category:Venues in the United States]] |
