Maverick Magazines

From Sega Retro

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Maverick Magazines
Founded: 1992
Waters Green House, Waters Green, Macclesfield, Cheshire, SK11 G6LF, United Kingdom

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Maverick Magazines was a UK magazine publisher formed by Hugh Gollner in 1992 following his departure from Europress. Initially entering the video game magazine business with Sega Mega Drive Advanced Gaming (briefly the most popular Mega Drive magazine on the market) and its Nintendo-counterpart, Control, the company obtained a sizable share of the market between 1992 and 1995.

During 1994 Maverick purchased the rights to several gaming magazines from other vendors such as Mega (from Future Publishing) and MegaTech (from EMAP). The company became notorious for "killing" said magazines, replacing the editorial teams and slowly reducing the page count (without altering the retail price). While Maverick kept these publications going to fulfil subscription orders, content began being shared and in some cases, recycled from prior issues.