Stefano Arnhold

From Sega Retro

Stefano Adolfo Prado Arnhold
Place of birth: São Paulo, Brazil
Date of birth: 1954 (age 69-70)
Employment history:
Role(s): Executive, Director, Marketer
Education: Colégio Bandeirantes (High School), Fundação Getúlio Vargas (Bachelor of Business Administration Arts)

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Stefano Adolfo Prado Arnhold is a Brazilian businessman and Tec Toy Chief Executive Officer, Chairman of the Board, and Director of Marketing, known for his influential work in establishing Sega as one of the most dominant names in the South American game industry.


Stefano Adolfo Prado Arnhold is one of Tec Toy’s earliest employees, being hired in December 1987 as Marketing Director and later serving as the company’s CEO from May 1994 onwards. Instrumental in establishing Sega’s dominance of the Brazilian video game market, Arnhold’s work left such a lasting legacy that the word “Sega” became as synonymous with video games in South America as “Nintendo” became in North America.

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Main article: Photos of Stefano Arnhold


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