Sega AM3

From Sega Retro

Sega AM3
Founded: 1990
Defunct: 2000-04-21
Merged into: Hitmaker

Sega Amusement Machine Research and Development Department #3, (Sega AM R&D Dept. #3) was a division within Sega Enterprises. It was formally established in April 1993, due to an internal reorganization of the arcade development section[1], and existed primarily to create arcade (or "amusement") games. During its existence, this division was commonly referred to as Sega AM3, being the "third" of several R&D divisions within Sega's Japanese operations. From May 1993 onwards, Hisao Oguchi acted as AM3's general manager[2]. AM3 existed for most of the 1990s until May 1999 when it became Sega Software R&D Dept. 3[3].

Like AM1 and AM2, AM3 brought it's own colour to Sega's amusement research and development. Most notable are rail shooters (Rail Chase, Gunblade NY, The Lost World: Jurassic Park), sports (Decathlete, Virtua Tennis) and games that simulate real life careers in Crazy Taxi, Jambo! Safari or Derby Owners Club. For a brief time, the team experimented with pre-rendered 3D graphics for use in AM5's AS-1 simulator, producing Michael Jackson in Scramble Training, Megalopolis: Tokyo City Battle, and a number of experimental short films based around Sonic the Hedgehog.[4] VR-1 and Dragon Ball Z V.R.V.S. also saw AM3 involved with AM5 and advanced technology again.


Former members


Magazine articles

Main article: Sega AM3/Magazine articles.

External links


Domestic Sega studios
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CSK Sega Sammy Holdings
Sega Enterprises, Ltd. Sega Corporation Sega Games & Interactive
Sega R&D 1 Sega AM1 R&D #1 WOW Entertainment Sega WOW Sega AM1
Studio 128 Sega R&D 8 Sega AM2 R&D #2 AM2 of CRI Sega-AM2 Sega AM2
Sega AM11 R&D #4 Amusement Vision New Entertainment Sega CS1
Ryu ga Gotoku Studio
DigitalRex AM Plus
Sega AM3 R&D #3 Hitmaker Sega AM3
AM Annex R&D #5 Sega Rosso
Sega AM4 Sega Mechatro Product R&D
N. Pro. R&D
Sega AM5 Mirai R&D Family Entertainment
Sega AM6
Sega R&D 2 Sega CS Sega CS1 R&D #6 Smilebit Sega Sports Design
Megasoft Team Andromeda
Sega PC Online R&D
Sega CS2 R&D #7 Overworks GE2 Sega CS3
Sonic Team
Sega CS3 R&D #8 GE1 Sega CS2
R&D #9 United Game Artists
Sega Sound Team
Sega Digital Media Wave Master Wave Master (label)
Mobile Content R&D Sega Networks
Visual Entertainment Marza Animation Planet